Presentation in History of the English Language Essay

When studying the development of English as a language, it can be argued that early modern English is perhaps the most vital point of reference. This period brings with it a richness in material that provided clues as to how the tongue developed phonetically and geographically from its roots as a secondary, regional language in an arena dominated somewhat by the French language, and largely by Latin. Although the amount of available information isn’t enough to paint a sufficient scenario of the linguistic lay of the land at the time, these materials are a great help in discerning the stages of development of the English language. During the latter age of transition from Middle English, the language was mostly spread about in regions. This period is â€Å". . . notoriously [known] as the time when linguistic variation is fully reflected in the written mode . . . † (Nevalainen 13). Due to the heavy presence of French and Latin as the dominant vernaculars, middle English didn’t have enough room to develop as a real language and was limited to regional variants that were shaped by the grammar rules of the more prominent languages at the time. This was, mostly, due to the lack of standardized spelling – it was difficult to come up with a fixed set of grammar rules if the people didn’t have any idea of how to spell the words to be used in each situation. This changed during the sixteenth century. With the shift to early modern English came the streamlined version of the language, thanks to major standardizations in the way words were spelled throughout various regions. But you can’t ever get rid of local variations in language, and the early form of modern English is no different. Most of the available materials from the period concern themselves mostly with grammar reforms and the instruction of the language. The most curious thing about these documents is that despite dealing with a language that was gaining more and more popularity as a serious vernacular, the method of instruction was still largely conducted in Latin. This proved to be difficult in unifying the language since the two tongues were different from each other both grammatically and in inflection. Alexander Gil wrote Logonomia Anglica in 1619 as an attempt to describe the chief variants of English according to region. These are the general, northern, southern, eastern, western and poetic variants. Interestingly, these are the same regional distinctions of middle English, save for the unifying general vernacular that could be similar to what we call standard English. The weakness in Gil’s study is his partiality to the northern style although this feature gives us an outstanding view of how the morphology of early modern English developed. His renditions of spelling and pronouncing some words are indicative of the Germanic roots of English, including the use of /v/ for /f/ (the example given by Nevalainen is vill for fill). Another method of dialectal segregation was recorded by George Puttenham in The Arte of English Poesie (1589). Here, Puttenham gives us a view of how early middle English was segregated according to social standing, and was focused mostly on improving the aesthetic appeal of the language by identifying the speech of the court and the aristocrats as well-sounding and favorable, as opposed to the speech of a craftsman, or that of the thieves (thieves’ cant). Still, the dominant tongue at the time remained to be Latin, and it was in Latin that the English grammar was taught and written. This was to accommodate foreigners who wished to learn English; these people learned English via the structure of Latin, whereas locals who already practiced English learned Latin through the structure of their mother tongue. The effect of Latin in the grammar manuals during the first part of the sixteenth and seventeenth centuries were apparent – the use of Latin categories, or at least a system derived from Latin, to describe English grammar left out a chunk of what formed the structural core of English, and while the regional dialects flourished, very little attention was given to them and the focus of learning instead went to the General dialect, which would eventually go on to become the basis for the structure of the language today. A lot of the development that transformed the English language occurred at this time. In Pamphlet for Grammar (1586), William Bullokar gives us insight to the transformation of the personal noun ye into modern-day you. He also noted the possible conversion of the suffix –eth ¬ (e. g. loveth) into the more economical –s pronounced with a /z/-like crescendo. The latter, incidentally, is an example of northern dialect curiosities that made it to the general dialect. The continuous development and popularity of English as a language both written and spoken led to the precursors of modern-day newspapers. Newsletters by eminent individuals were handwritten and sent out as manuscript circulations back in 1620 as a means of spreading important information around. A fair example is the Newdigate Newsletters that were addressed to Sir Richard Newdigate of Warwickshire from the Secretary of State’s office. A selection of the newsletters would go as follows: â€Å"The King of Poland desireing a nearer Correspondence with this Crowne then has been formerly and haveing sent Over to desire his Maty to be godfather to his Daughter, his Maty was preparing to send an Envoy ExtraOrdnary thither to stand for him, when the last post brought news ye young Princess was dead. † (21) This selection, in its original form, contains plenty of scripting nuances of the period – such as superscripts for the abbreviations – and resembled, in all intents and purposes, formal letters of the period. In closing, it is worth to note that while the instruction and growth of English as a language during the early modern period isn’t as clear as we’d like it to be, there really is no denying that this period yielded a huge wealth of material to study. Thanks to works like Gil’s Bullokar’s and the missives to sir Newdigate, we can continue to study and piece together the broken pieces of the puzzle of how today’s universal language evolved into what it is. WORKS CITED Nevalainen, Terttu. Introduction to Early Modern English, An. USA: Oxford University Press, 2006. 12-27

Scarlet Letter Chapter 20-24 Questions and Answers

Chapter 20 â€Å"The Minister in a Maze†1. Where have Hester and Dimmesdale decided to go when they leave Boston ? Why do they choose to go to Europe rather than remain in the New World. He and Hester have decided to go to Europe, since it offers more anonymity and a better environment for Dimmesdale’s fragile health. 2. Why does Dimmesdale consider it fortunate that the ship is not to sail for 4 days? He wants to give his last final and most emotionally powerful sermon on Election Day. 3. Dimmesdale considers the timing of the ship's departure to be â€Å"most fortunate! Why? He was to preach the Election Sermon and he could not have chanced upon a more suitable mode and time of terminating his professional career. 4. How was Dimmesdale's trip return from the forest different that his departing trip through the forest? He has much more energy than when he left only two days earlier, and everything looks different to him. Three times in a row he is approached by various people, and he struggles not to utter blasphemy. He is even tempted to teach dirty words to a group of small Puritan children. 5.Dimmesdale suddenly perceives that everything in the town is now different as he returns to it. What has happened? He has a new perception of life and feels like a new man after his meeting with Hester. 6. Dimmesdale, as he walks through town to reach his dwelling, is suddenly struck by urges to do terrible things. What were the four instances in which he was tempted to do evil? He encounters an elderly woman to whom he nearly blurts out a devastating â€Å"unanswerable argument against the immortality of the human soul,† but something stops him, and the widow totters away satisfied. He next ignores a young woman whom he has recently converted to the church because he fears that his strange state of mind will lead him to plant some corrupting germ in her innocent heart. Passing one of the sailors from the ship on which he plans to escape, Dimmesdale has the impulse to engage with him in a round of oaths. This comes only shortly after an encounter with a group of children, whom the minister nearly teaches some â€Å"wicked words. †7. What is Dimmesdale's voyage through the town like in this chapter?He's full of temptation to corrupt everyone he passes by in town.8. Why did Dimmesdale and Hester decide to leave for England instead of any place else?They had decided that Europe, with its crowds and cities, offered them a better home and hiding pla ce than anywhere in America, with its choice between an Indian dwelling and a few settlements along the coast. Also, with the minister’s gifts, refinement, and his education meant he needed to live in a civilized place, the more civilized, the better.9. What did Mistress Hibbins accuse Dimmesdale of?What was Dimmesdale's response? She accused him of making a visit to the forest. He denies it. 10. Why did Hester and Dimmesdale decide to leave for England instead of somewhere else?~SAME AS QUESTION 8~ Chapter 21 & Chapter 22 â€Å"The New England Holiday † & â€Å" The Procession†1. What have the crowds of people gathered in the market-place to witness?The people are celebrating Election Day and gathered to witness the inauguration of the Governor.2. What piece of unwelcome news does the master of the ship on which, she, Pearl , and Dimmesdale are to sail have for Hester?The piece of unwelcome news, the master of the ship on which Pearl and Dimmesdale are to sail tells Hester is that Chillingworth will be joining them on their passage because the ship needs a doctor and Chillingworth has told the captain that he is a member of Hester's party.3. Where does Hester stand during the procession and during Dimmesdale’s sermon in the church?Hester takes Pearl and goes to stand near the foot of the scaffold in order to listen to Dimmesdale's speech.4. Dimmesdale must cross a swamp to return to the scaffold. What happens in the swamp?He falls inside and almost drowns.6. Why does Pearl say that Dimmesdale is a â€Å"strange, sad man?† Because of the demeanor he possesses and his profile.7. What is the New England holiday?Holiday celebrated with a procession involving the Governor and other very good people and soldiers.8. What did Pearl want from Dimmesdale that Hester would not permit?Pearl questions Dimmesdale's love for Hester and her by asking if he loves them enough to walk back to town with them hand in hand.9. Hester's â€Å"spir it sank with the idea that all must have been a delusion.† What's happening at this point? Chillingworth has ruined her plans with Dimmesdale that she had so been looking forward to. It was obvious that he was aware of their plans and decided to travel with them and follow.10. What news does the shipmaster ask Pearl to tell Hester? Same answer as number 2.11. What did Pearl want from Dimmesdale that Hester would not permit? ~SAME AS QUESTION 8~12. Hester's â€Å"spirit sank with the idea that all must have been a delusion.What's happening at this point?~SAME AS QUESTION 9~ 13. What news does the shipmaster ask Pearl to tell Hester?~SAME AS QUESTION 10 and 2~ Chapter 23 â€Å"The Revelation of the Scarlet Letter†1. Who empowered Dimmesdale to stand on the scaffold? Hester and Perl carry Dimmsdale to go up on the scaffold and he leans heavily upon their shoulders.2. Describe the most significant thing Dimmesdale does in this chapter. He stands on the scaffold with Hester and his daughter, showing everyone his badge of sin .3.What did Pearl do when standing next to her father on the scaffold? Why? Pearl kisses his lips, his confession has created sympathy in her heart, not just for him, but for her mother, as well.4. Describe what happens to Pearl during this final scaffold moment. As her tears fell upon her father's cheek, they were the pledge that she would change from the cold and distant child that she was, transforming the trouble child she once was.5. What does Chillingworth do in response to Dimmesdale's actions at the scaffold? Why?He tries to talk him out of confessing because once Dimmesdale escapes him, he will have nothing to live forward to.Chapter 24 â€Å"Conclusion†1. What does Hawthorne say about what happened at the scaffold at the beginning of this chapter? That there are many versions, according to people, about what happened during Dimmesdale's â€Å"confession. † Some say his sin was eating him from his heart unti l it appeared on his chest. Some blame it on Roger's drugs. Others claim it was as bright as the one on Hester Prynne's chest. While other claim that there was nothing there, and that his death in a sinful woman's arms was just an act of human righteousness.2. What important lesson has Dimmesdale taught the people of the town? Find a quote that supports this. His death was a parable to teach people that we are all sinners in the eyes of God. After exhausting life in his efforts for mankind’s spiritual good, he had made the manner of his death a parable, in order to impress on his admirers the mighty and mournful lesson, that, in the view of Infinite Purity, we are sinners all alike†¦ nd especially a clergyman’s—will sometimes uphold his character; when proofs, clear as the mid-day sunshine on the scarlet letter, establish him a false and sin-stained creature of the dust(pg. 231). †3. Who did Chillingworth leave his property to? He left everything to P earl.4. What do people think the scarlet letter stood for Dimmesdale’s breast?5. What details do we know about Chillingworth after reading this chapter? That he dies a year after Dimmesdale and leaves all his fortune in Pearl's hands.

Accounting Information Systems

Accounting Information Systems 3-1. The text provides seven reasons why documenting AISs is important: (1) depicting how the system works, (2) training users, (3) designing new systems, (4) controlling systems development costs, (5) standardizing communication with others, (6) auditing, and (7) controlling end-user support costs. Additional reasons include: (1) to help evaluate the performance of system personnel, (2) to help evaluate the adequacy or efficiency of an existing system, and (3) to provide design specifications to outside vendors who might be proposing new systems. Accountants are interested in system documentation for all these reasons. For example, inadequate documentation makes it difficult to use an integrated accounting package effectively, design one for others to use, or audit a system intelligently. Flowcharts and similar systems documentation are also important to auditors. These charts can help auditors spot internal control weaknesses that are not apparent from prototypes or not obvious wh en observing a system in use. 3-2. Document flowcharts are a type of system flowchart. Whereas system flowcharts are process-oriented, document flowcharts focus on the flow of physical documents through the processing system. Document and system flowcharts are similar in that they use similar symbols in their construction. A few additional symbols, such as envelopes and hand trucks to depict movement of goods, are more likely to appear in document flowcharts than system flowcharts. But system flowcharts contain more detail about processing logic. Accountants can use data flow diagrams (DFDs) to depict the physical flows of data through an AIS (like document flowcharts), or the logical flow of data through an AIS (like system flowcharts). Like document or system flowcharts, their main objective is to document data flows in an orderly, graphic, and easily-understood format. But DFDs use fewer symbols than either document or system flowcharts, and do not require columns (like document flowcharts). Program flowcharts are really the lowest level of system flowcharts because they outline the logic sequence for a particular application program. Thus, they are more used by programmers and system analysts than by accountants and auditors. Still, auditors will need to understand these program flowcharts when looking at program logic and program controls. Program flowcharts use many of the same symbols found in system flowcharts, but also use some special ones such as the decision symbol. 3-3. A document flowchart is a pictorial representation of the physical data flow through the various departments of a business. A document flowchart is used in designing or evaluating an accounting information system. 1. A systems analyst uses it when evaluating a system to see if each department is receiving the necessary data and that unnecessary data are not transferred. 2. A system designer uses it when there is interest in improving or replacing an existing system. 3. A computer p rogrammer can use a document flowchart when preparing system flowcharts. 4. An auditor uses it to help define, follow, and evaluate an audit trail. 5. An internal data security expert uses it to indicate weaknesses in internal control and data control. 3-4. Guidelines for creating document flowcharts, system flowcharts, and data flow diagrams are listed in the text. See relevant chapter sections for document flowcharts, system flowcharts, and data flow diagrams.

Management Simulation Assignment Example | Topics and Well Written Essays - 1750 words

Management Simulation - Assignment Example The market is forever growing and the demand for fast food is increasing with the changing lifestyles. In times of recession and extremely high inflation, people tend to reduce their expenses as much as is possible. Fast food restaurants thrive in times like these for they provide food at comparatively lower prices and whatever the socio-economic environment is like, people have still got to eat.People living in the United Kingdom live a lifestyle that is fast paced and extremely busy. As such, people do not have the time to sit around and wait for an order in a restaurant. Food outlets gain popularity based on how quick and efficient their service is.  Another factor that needs to be given special attention is the increasing orientation towards healthy foods. People now are extremely health conscious especially due to the increasing obesity issue. Fast food restaurants are known for producing high-calorie food that is not very healthy. A new pizza place will have to consider all t hese factors before starting operations.Seemingly, technology doesn’t have much to do with food but that’s not true. Technological implications on the food industry are quite wide. The extremely high internet usage and increasing trend home deliveries mean that restaurants need to have excellent websites that can attract customers and convince them to place orders. Once the order-taking is computerized, billing systems will need to be aligned with technology as well. There are increased regulations on food producers to follow strict standards of safety so that the customer has no doubt or apprehensions about the standards or quality of food they are consuming. Environmental The fast food outlets that are well known for serving meat products need to be extremely careful of activists rallying against mistreatment of animals in slaughter houses. Proper measures need to be taken to ensure these individuals that the food outlet is paying special attention to animal care. It is also important to realize that in toady’s extremely environmental conscious consumer, a restaurant paying special attention to environment has an extremely good public image. The food industry is no exception to the rule. Environment friendly packaging and reduced use of plastics as well as introduction of recyclable tissue papers have worked extremely well in establishing different outlets as house hold names for now the consumers are ensured that the food they are eating is not harmful for the environment. Law The fast food industry has to strictly comply with all the appropriate Health and Safety guidelines related with food. Failing

Aussie Pie Case Study Example | Topics and Well Written Essays - 2500 words

Aussie Pie - Case Study Example The given report projects the financial statement for a start up business to acquire business loan. By preparing the financial statements of the organization, the management would be able to know how they have performed in one year after establishing a new business in the USA market. Initially, details of the planned business are given below on the basis of which projections are arrived at: BUSINESS IDEA: Anna Amphlett and Andrew Ferris plan to start up business in Seattle's Pike Place Market under the trade-marked name of Aussie Pies. Business would conduct production and distribution of Australian meat pies. Idea of exploring opportunity for a meat pie in the US arrived from Anna Amphlett and Andrew Ferris’s visit to Australia where the mentioned product is a national snack having huge market mainly during sports. PRODUCT DETAILS: Meat pies are hand sized pot pie made with pastry and filled with minced (ground) beef gravy. The pie has short crust bottom and flaky pastry top. The meat pie is about four inches in diameter and traditionally in hand with tomato sauce (tomato Ketchup) and accompanied by cold beer. Plan to introduce Australian meat pie in the US will mainly follow the same product details and differentiation will be offered in the quality of pies. The Aussie Pies will be of high quality with low fat beef. The Aussie Pies would be made from beef raised on ranches using no hormones or insecticides. Initially, standard meat pies would be offered and based on the level of success further specialty pies, such as steak and kidney pies, meat and sun dried tomato pies, and Barramundi pies would be offered. LOCATION: Anna Amphlett and Andrew Ferris plan to open first store in Seattle's Pike Place Market. This place is a popular destination for tourists, and they will be the basic target market. Tourists usually have curiosity for the cuisine of places they are visiting. Aussie Pies with high quality and low fat will mainly attract these tourists of Seattle. Moreover, quality raised meat being the specialty of Aussie Pies would attract health conscious young generation as well. PRICE: T he price of meat pie is decided to $ 3.25 per pie.

Business analysis of International Business Operations Assignment

Business analysis of International Business Operations - Assignment Example The awareness of cultural diversity is vital for successful performance of a company in the current business environment which is characterised by globalisation. The chosen expatriates should possess the necessary skills and business accomplishments within the resident country. This is related to the assumption that if they can perform well in the native country, the same will be extended in the foreign country. However, cross-cultural diversity may downplay this notion. Maximising the chances of success of the expatriates in the targeted international market is the critical goal of any performance-oriented training manager. Otherwise, the company stands to lose valuable time, money and effort. This paper is an analysis of the foreign language and cultural training needs of expatriates of a prominent UK outdoor clothing company based in Trafford Park, Manchester. The expatriate managers are to be tasked to oversee of two smaller outdoor clothing companies that the company is planning to purchase in Barcelona and Sebastian in a five year period. Expatriation Harzing and Ruysseveldt (2004:252) define expatriates as employees who work outside their home countries. Equipping the expatriate managers with cultural competence will help them to understand how the Spanish people think, act and do business. The training skills will also enable them to identify the potential business challenges that they will face in the new markets, how to solve them, strategies that they may apply to improve working relationships in the new environment and how to harness the cultural diversity in Barcelona and Sebastian for the company’s advantage. According to Dowling and Welch (2004), expatriates are crucial to any business because they act as agents of socialisation, build networks and exercise direct control on behalf of the company in international destinations (Stiglitz, 2006). They also act as bridges between the internal and external company contexts. Diagram 1: The role of expatriates The recruiter assigned with the responsibility of recruiting expatriates should be selected according to the job requirements. Training should be designed in a manner to judge the expatriate’s intercultural interaction, flexibility, professional expertise and adaptability to the new culture (Cheng, 2007:23-38; Heffman, 2004: 114-125). It should also promote open mindedness and tolerance, experience in international assignments, language capability, family situation, motivation, positive attitude and empathy towards the host’s culture. The concept of linguistic and cultural diversity encompasses the variation that exists between people such as language, art, religion, dress, traditions, food and societal structures. According to Evan et al. (2002), a company is required to consider many factors from selection

Communication theory Research Paper Example | Topics and Well Written Essays - 1000 words

Communication theory - Research Paper Example Communication Theory Application 1. Introduction: The purpose of this analytical paper is to evaluate the chosen mass communication theory i.e. Uses and gratification theory (UGT) (Zhao, 2008). In order to conduct an in-depth evaluation of the theory, collection of internet mediums of social interaction (Facebook, Twitter, YouTube and Social Forums) and campaigns which are aired on television, print ads and magazines have been evaluated (Baran & Davis, 2011). The chosen situation which have been underlying to the evaluation of UGT is need of a divergent medium where communication and quick. Since Internet has taken its toll in terms of frequency and reach thus, people have become more attracted towards social medium for their social interactions (Larson, 2009). 2. Understanding Uses and Gratification Theory: Unlike other theories which determine the effects of media on the society, Uses and Gratification theory (UGT) is concerned with the way people make use of the media in order to meet their desires (needs) (Salwen, 2009). The commonality among the other mass communication theories and UGT is that it is associated with the psychological context of society (Fourie, 2001). In simpler words, UGT is based on the evaluation of the needs that people fulfill through the aid of media (Asimow & Mader, 2004). Furthermore, there are a number of subsidies which are categorized in order to explain different behaviors of users. These include diversion, simulation, Self-indulgence etc. Katz’s model of user and gratification theory has enabled the magic bullet theory to extend in terms of its theoretical reasoning. It will not be incorrect to state that the UGT is basically an extension of the research immersed within the concept of magic bullet. 3. Application of Uses and Gratification Theory: A number of scholars and media investigators have made use of the UGT in order to find out the purpose of audiences and media users (Reddick, 2010). These purposes may range fr om the need of gratification to the negative use of the internet. Scholars like Ruggiero have made use of the UGT in order to find out the grasp of computer based mediums for communication (Thorson, 2007). It should also be noted that the usage of the UGT has been done in order to find out spread of all mediums. At one point, traditional mediums of communication such as print and electronic broadcast were also influenced by the UGT. Contemporarily, these traditional mediums are on their verge of reach throughout the world and their development is on its highest peak which means that the UGT application to mediums is evident. On the other hand, most of the scholars have also pointed out that the UGT approach has been successful in finding out the relation between the individuals and media. As per the evaluation of different social mediums by applying the approach of UGT, it becomes clear that these serve the purpose of diversion, simulation etc. for the audience. The fact remains tha t with the aid of internet as a medium, bloggers have now become journalists. Also, readers claim that the bloggers are able to provide an insight of any issue. It is because of this reason that the readers are more attracted towards the blogging or social media journalism. This has created a great deal of issue

Memphis Design Assignment Example | Topics and Well Written Essays - 500 words

Memphis Design - Assignment Example Memphis emerged in the winter of 1980 as a consequence of a joint approach by Scottsass, Mendini, Alchymia and Branzi. The development of the Memphis design began between 1977 and 1978. The lamps and the Memphis furniture were the first designs to be established though they were considered inconsistent. Memphis had to improve on the original products, and certain innovative measures had to be established. The innovation of graphics was one of the improvements that were affected by Memphis. Technical drawings, lamp manufacturer development of ceramics, manufacture of fabrics and invention of new plastic covers (Radice 35-37). Memphis reflected on the period it emerged based on the individual designs, materials and the need to develop new approaches. Most of the products and materials at the time did not have a reflection of the period and a change was required to enhance the development of new designs. Memphis has a number of products that are unique and exhibit a number of unique features. The furniture is one of the most favorite products that Memphis produces. The furniture is a favorite because they are manufactured using unique designs that make them stand out from the rest of the materials (Radice 141-145). Consequently, the colors used in chairs give a unique impression to the products. Another favorite product is the lamp that is manufactured in different designs. Unique materials such as metal bars manufacture the design of the lamps. There are different colors used for the lamps that provide a classic illumination to the surrounding space. The bookcase is also a favorite product because it is designed and painted with unique colors that illuminate the different sections effectively providing a classic and a unique outlook to the product. Memphis was successful to a greater extent in its initiatives and products. Memphis through its designs and materials developed a new approach that would

Freudian Theory and Poppers Falsifiability Essay - 1

Freudian Theory and Poppers Falsifiability - Essay Example In doing so, I shall argue that although Freudian psychology cannot be falsified, and is thus deemed as pseudo-scientific, it nevertheless works in both scientific theory and practice. How do we distinguish between science and pseudo-science? Popper’s solution to the demarcation problem is really quite simple. He says that what distinguishes scientific claims from non-scientific ones is its falsifiability. Thus, a hypothesis is scientific if and only if there is some way in which it can be falsified by means of some experiment. If we cannot construct an experiment, which can potentially falsify a hypothesis, then the hypothesis, even if it is meaningful, is really not quite scientific. In line with these two theories that are foundational to Popper’s philosophy, it is clear that Popper views science as a rational enterprise, where theory-change is characterized by scientific progress. According to Popper, science changes through a two-step cycle. Stage one is conjecture, and the second stage is attempted refutation. Under the stage of conjecture, a theory is proposed as an attempt to solve the problem at hand. The theory is then put to test by attempted refutations. Attempted refutation occurs when â€Å"the hypothesis is subjected to critical testing, in an attempts to show that it is false† (Godfrey-Smith, 2003, p. 61). Moreover, Popper notes that after the hypothesis is refuted, the process repeats again starting from a new conjecture, and so on and so forth. If the theory is corroborated, then it is temporarily accepted as un-refuted, but not justified. What is important to take note of here is that as the process goes on, the scientist tends to propose new conjectures that are related to previous conjectures. Thus, a scientific theory is merely modified and improved through this process of conjecture and refutation, i.e. falsification of the previous conjectures.

Climate Change Article Essay Example | Topics and Well Written Essays - 500 words

Climate Change Article - Essay Example In so doing, the media is able to punch holes to the ‘facts’ about climate change. However, through research and climate studies, the effects of climate change have been evident, this means more sensitization is required based on appeal to their reasoning and logic. There are many facts that have been put forth by scientists concerning the status of climate change across the world. Clearly, one can be able to identify some of the effects of climate change. In a debate with CNN hosts during an interview, Bill Nye highlighted that scientific facts have clearly shown that the menace of climate change and the subsequent global warming is a reality. However, it seems that the media has heavily relied on the statistics that they think emanate from the American citizens. While the citizens may be wrong, it is clear that the sensitization on the detrimental effects of climate change has not reached the Americans or they are not convinced by the scientist’s prepositions. Public awareness of facts on climate change is not tantamount to the inexistence of the facts. CNN hosts relied on research that only shows the state of public awareness and perception. This is a biased view because individuals are not able to understand the scenario during the old days; scientists are able to create a scenario where the past and the present are used to predict the future. Therefore, making a conclusion that climate change is not a major issue is not ideally correct. Bill Nye is also shadow in the presentation of the scientific facts. While the CNN hosts are able to point to statistics about climate change based on the Americans’ perceptions, Bill is obliged to support his climate change advocacy with facts. The reason why facts should be used is because they are able to appeal to the logic of the hosts and the viewers. In so doing, the viewers and hosts can be able to

Jominy End Essay Example for Free

Jominy End Essay To determine the hardenability of plain carbon steel. Theory Hardenability is the ability of a steel to be hardened and form martensite during quenching. Hardenability indicates the depth of hardness which is obtained from quenching process, and it is very important to the components of machine especially tool steel. One of the methods to determine the hardenability of steels is Jominy End-Quench Test. Hardening usually involves quenching where the steel is heated to austenite phase and fast cooling in the quench medium such as water, oil, salt solution, or air to produce microstructure of martensite. The martensite gives hard and brittle properties of steel. Usually, for heavy steel components, the hardness decreases at the core of component because the microstructure formed is ferrite and pearlite. While at the surface of the component have higher hardness. The difference of the hardness between the core and surface can be explained by Continuous Cooling Transformation or CCT diagram of the steel. If the cooling rate of steel does not cross the transformation curve of the diagram, then the hardness on the whole steel can be obtained. CCT diagrams allow prediction of the final microstructure of the steel taking into account the continuous nature of the process during cooling of austenite. Other than that, CCT diagrams take into consideration continuous cooling during quenching; the cooling curve assumes a constant cooling rate. As we can see from the diagram, martensite form at the temperature below than 200? C, it mean that the specimen with faster cooling rate will able to form more martensite and higher hardness. Continuous Cooling Transformation diagram | | The above diagram show the time-temperature isothermal transformation diagram for the plain carbon steel Apparatus Specimen of plain carbon steel, furnace, Jominy End-Quench Unit, and Vickers Harness Tester. Experimental Procedure (a) Heat the specimen to temperature of 850Â °C and soak at that temperature for 20 minutes. After that, its remain almost constant while the distance increase. In our experiment, there are some test errors where we are having small rise in our reading of the hardenability value which suppose decrease continuously. This is due to the uneven surface of the tested specimen or cause by the unbalanced cooling rate throughout the specimen. (b) Gives your opinion on the correlation between cooling rate of specimen and the graph obtained. The cooling rate at the end of the plain carbon steel are much higher compare to the. Thus, in the graph it shows the highest hardness at the early stage and then slowly decreases when approaching to the core of the steel. We also can say that, at the end of the steel has the highest hardness which cause by the high content of martensite. However, the content of the martensite and hardness will drop when approaching to the centre of the steel. We can conclude that the cooling rate decreases from the end-quench to the centre of the steel, resulting in decreasing of the hardness.

Taylorism and Scientific Management: Work Design Influences

Taylorism and Scientific Management: Work Design Influences The origin of modern management consulting dates back to the early 1900s when Frederick Winslow Taylor, an American mechanical engineer published his work, The Principles of Scientific Management. In his study, Taylor argued that scientific management consisted in devising the one best way to complete a task and then ensuring the workman closely followed the rules, by supervision and incentives. This essay will primarily attempt to discus a proposition that Scientific Management in the 21st century dominates the work design within large firms. Starting with what scientific management is and how it evolved, we will analyze some modern day examples of firms that have adopted Taylorist approach in their businesses. Further, we will highlight both strengths and weaknesses of this approach and also touch base with the works of other authors in the similar domain. Evolution of Scientific Management Adam Smith, the father of Economics, originally developed scientific management in the 1800s. Interested in a factory that operated and produced pins at the rate of 20 pins per employees per day, he applied division of labour i.e. breaking down of complex tasks into numerous simple tasks. As a result of this change, each employee produced 4800 pins per day, a staggering 23900% increase in productivity. However, the greatest breakthrough in scientific management came during the industrial revolution when factories were only focussed on mass production. Workers were trained through lengthy apprenticeships and followed Rules of Thumb i.e. they enjoyed much initiative and control on how their tasks were completed. Also, there was a need to systemize managerial practices. It was here when Taylor, an advisor at the Bethlehem Steel plant, started working towards improving worker productivity after observing gross inefficiencies during his contact with the steel workers. He conducted time st udy and measured performance standards to calculate a full, fair days standard for each task and then emphasized on selection of workers who could meet those standards when motivated by the differential piece rate system. In his book, Taylor (1967, p.10) states prosperity for the employer cannot exist through a long term of years unless it is accompanied by prosperity for the employee, and vice versa; and that it is possible to give the workman what he most wants high wages and the employer what he wants a lower labour cost for his manufacturers. Taylor further suggests that maximum prosperity for a worker can exist only when he has reached his highest state of efficiency and to implement scientific management, the management had to assume much larger share of the responsibility for result rather than the worker and that a managers job is to tell employees what to do and a workers job is to do what they are told and get paid accordingly. Taylor, through various experiment, proposed the four principles of scientific management. First, replace rule-of-thumb work methods with methods based on a scientific study of the tasks. Second, scientifically select, train, and develop each worker rather than passively leaving them to train themselves. Third, cooperate with the workers to ensure that the scientifically developed methods are being followed. And finally, divide work nearly equally between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks (Taylor, 1967). Taylorism in Industry The First major firm to adopt the principles of scientific management was the Ford Motor Company in 1914. Henry ford believed that the more cars they produce, the more they can sell. His main objective was to mass-produce. Hence he built an assembly-line system, with a constantly moving conveyor belt and minute subdivision of labour. Through subdivision, a complex task was broken into a series of simple tasks for which workers had instructions on how to do it and when to do it. Taylors system insured the most efficient work process was selected and standardized. This way, Ford could employ staff for as cheap as possible and yet keep the quality and efficiency at a satisfactory level. The difference in the productivity levels was striking. Before the assembly line was setup, each car chassis was assembled by one man, taking a time of about twelve and a half hours. Later, with standardization and sub division, the total labour time was reduced to ninety-three minutes per car. This movement of Ford was given the name of Fordism. Taylorism in the 21st century In the 21st century, you can hardly find a successful business enterprise that does not implement the principles of scientific management. It is not that managers study Taylorism before adopting it; in fact these methods of working are so logical that its quite natural to base an efficient business on these principles. McDonalds, the worlds largest chain of fast food restaurants can be seen as a major implementer of scientific management. They have setup their business on the similar lines of a what Henry Ford did to his manufacturing plant, by implementing a human assembly line, where they use food items instead of car parts, and churn out Fast Food instead of automobiles. They follow the highest levels of standardization and sub division. George Ritzer (1996) in his book, The McDonaldization of Society says that the impact of Taylors time and motion studies is very strongly felt at McDonalds. He reiterates Taylors philosophy that the most efficient ways of performing a task has been codified and taught to managers, who further explain to workers. The degree of standardization at McDonalds can be perceived when Ritzer (1996, p.46) mentions, For instance, hamburger chains strive to discover and implement the one best way to grill hamburgers, cook French fries, prepare shakes, process customers, and the rest. One of the major characteristics of Taylorism was the separation of planning, designing and decision making unit of a firm from the production unit. Braverman (1974) supports this attribute of Taylorism in his claim that the production unit operates like a hand that is watched, controlled and corrected by a distant brain, i.e. the management unit. This aspect of Taylorism is very evident in the design of a firms customer care call center. Companies operating in one part of the world often setup/outsource their customer service call centers into countries in another part. For example, an organization based in the UK has its service call center setup in India where labour is very cheap and government policies are favorable. The workers, who may not be skilled, are trained to repeat ad infinitum the same scripted words over and over again and function as a human assembly line. While manufacturing may be moving away from Taylorism, for reasons we will see in the later part of the essay, but the service sector is readily embracing it (Batt Moynihan, 2002). Limitations However, adapting such high levels of standardization and division of labour has some serious limitations. Performing the same simple task, over and over again makes a workers life monotonous and boring. The worker in such an environment is as good as a robotic arm. Ritzer (1996, p.110) criticizes Taylor by stating, Taylors attitude is one precursor to the contemporary effort to reduce human activities to robot-like actions so that humans can actually be replaced by robots. Because Taylor did not have Robots at his disposal, all he could do was hire humans, then dictate to them in great detail what they were to do on the job. To illustrate this further, a Taylorist environment is analogous to software development. Software applications are developed by programmers who write the program code and machines that execute the code and generate output. By giving detailed instructions to workers on what to do and when to do, managers act as programmers and workers as mere machines that execu te the given instructions and generate output. They are not allowed to apply their ideas or exercise any kind of control. As a critique to McDonalds highly scientific and standardized approach, Ritzer (1996, p.15) states that People have the potential to be far more thoughtful, skillful and creative, and well rounded than they are now. If the world were less McDonaldized, people would be better to live up to their human potential. Braverman (1974) substantiates this claim in his statement, Taylorism dominates the world of production; the practitioners of human relations and industrial psychology are the maintenance crew for the human machinery. Hence, in such a work environment, it is hard to motivate employees since money is not always a motivating factor. Some people work for reasons other than financial reward. Also, workers are not homogeneous in their attitudes, work and personality. So the one best way may not be the best for all. By following this approach, firms are de-skilling workers and encouraging them to underperform. Another limitation of the Taylorist approach was that it inspired bureaucracy. According to Warring (1992, p.206), by centralizing power with managers, separating planning from performance, and specializing tasks, firms were encouraging excessive bureaucracy. Managers did not visit the production floor and were thus ignorant of many production matters. They manipulated people like any other factor of production. There was thus a quest to develop an alternative to Taylorism, which called for a stop to treating employees as factors of production, and begin treating them as respected members of community. Human Relation Management The limitations of Taylorism along with practical problems caused by it led to the birth of the human relations school of thought. The movement was established by Elton Mayo, when he conducted a series of behavioral experiments called the Hawthorne Experiments (1924-1933). Two-way communication was encouraged i.e. from worker to chief executive and vice versa for effective management. McGregor (1960) in his book Management and Scientific Knowledge argues that the human relations school is a movement forward from Taylor by inculcating social science into scientific management. He advocated the contribution of social science towards greater productivity in the firm and stated that without predicting human behavior, the control over workers was even harder. He suggested that incentive structure for employee motivation should be aligned with human nature and also claimed that Taylor did not care about ethical values. Conclusion While its is not quite clear that Taylor did not care about ethics and worker motivation as he himself was once a worker at the steel plant. He had also given the idea of setting up suggestion boxes for workers on the shop floor. His main emphasis was on finding the best man for a particular task and motivating him through an incentive structure. Manufacturing today, is moving away from Taylorism. Customers now have more specialized and customized interests. They are willing to pay extra for quality and a differentiated product. Hence, the interest in mass production is declining. Also, with the advent of technology, firms can afford to be more flexible in their production process and reduce the involvement of humans in Repetitive tasks that do not require skill. It is difficult to summarize if Taylorism in its exact sense is dominantly implemented in the 21st century. Just like Henry Ford, Firms have interpreted and modified the scientific management principles in ways to suit their style of business, however, the crux of their efficient existence lies in the principles stated by Taylor. References Batt, R., Moynihan, L. M. (2002). The viability of alternative call center production models. Human Resource Management Journal, 12, 14_/34. Harry Braverman book was Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century McGregor, D., (1960) Chapter 1, Management and scientific knowledge. from McGregor, D., The Human Side of Enterprise. pp.3-15, McGraw-Hill Companies Nelson, D. (1992), Epilogue, in D. Nelson (ed.), A Mental Revolution: Scientific Management since Taylor, Columbus, OH: Ohio State University Press, 237-40 Ritzer, George. (1996) The McDonaldization Of Society. Pine Forge Press Taylor, F.W. (1923).ÂÂ   The Principles of Scientific Management.ÂÂ   New York: Harper Warring, SP., Peter Drucker, MBO, and the Corporatist Critique of Scientific Management. In: D. Nelson, ed.1992. A Mental Revolution. Columbus, OH: Ohio State University Press. Ch. 9. Achieving Competitive Advantage: IKEA Case Study Achieving Competitive Advantage: IKEA Case Study Strategic business units in IKEA Each country is a strategic business unit in IKEA as they are all a part of the organisation but for which there is a distinct external market for goods or services and distinct competitors that is different from another SBU. Also, the financial performance of each country can be clearly evaluated. From the case, it can be noted that each SBU faced the same class of customer the class, but customer behaviors in each SBU are different. For instance the American had a different set f measurement system. Therefore, each SBU needed to tailor its product and service and have particular business strategies in order to satisfy distinct needs in each market segment. Porter (1980) asserts there are basic businesses strategies differentiation, cost leadership, and focus and a company performs best by choosing one strategy on which to concentrate. However, many researchers feel a combination of these strategies (hybrid strategy) may offer a company the best chance to achieve a competitive advantage (Cross, 1999; Karnani, 1984; Miller and Friesen, 1986;; Miller, 1992;). There is much debate as to whether or not a company can have a differentiation and low-cost leadership strategy at the same time (Helms et al., 1997). Porter felt differentiation and cost-leadership were mutually exclusive (Helms et al., 1997). However, research shows this is not the case (Kumar et al. 1997). This case study is an example of how IKEA employed a hybrid strategy and successfully maximize its competitive advantages. Generic strategies can be successfully linked to IKEA performance through the use of key strategic practice. IKEA positioned itself as both a cost leader as well as differentiator. It distinguish itself from its competitor by providing a better shopping experience, a new concept of lifestyle, a wider range of product, a simultaneous service which involved customers participation. As customer have to delivery and assemble the flat packed furniture by themselves, this unique delivery system also partly contributed to IKEAS low cost strategy. Differentiation Differentiation is one of Porters key business strategies. When using this strategy, a company focuses its efforts on providing a unique product or service (Hyatt, 2001; Porter, 1980). IKEA managed to distinguish itself from other furniture merchants by successfully making its customers around the world believe that instead of selling furniture, it was selling a lifestyle by offering a much wider range of home products. It has been commented by Retail Consultant Bryan Roberts that there were other retailers offer affordable furniture, but there is no one else who offer the whole concept in the big shed. In fact, there were 7000 products from kitchen cabinets to candlestick. Thus, the focused diversified production choice is a decisive advantage. And: Hybrid Strategy With a Hybrid strategy, IKEA was simultaneously achieving differentiation and a price lower than competitors which enables it to achieve greater volumes. It counterbalances the risk of just using one generic competitive strategy, such as the loyalty problems caused y cost leadership strategies (Cross, 1999). In fact, it has been found out that when an organization follows a hybrid strategy, they exhibit higher performance than those following either cost leadership or differentiation alone (Kumar et al. 1997). Similarly in their research on the UK wine industry, (Richardson and Dennis, 2003) found the hybrid focused differentiation approach was best for niche segments. (Spanos et al., 2004) studied the Greek manufacturing industry and found hybrid strategies were preferable to pure strategies. and how they can be applied to the case. You dont do so with every argument however, sometimes you simply offer opinions such as: These product differentiations fulfilled customer need and involves tailoring the product or service to the customer. This allows IKEA to capture market share. The differentiation strategy is effectively implemented as IKEA provides unique and superior value to the customer through product quality. Also, the message of differentiation reached its clients (McCracken, 2002). It s vital to the effectiveness of the strategy as the customers perceptions of the company are important (Berthoff, 2002). These senses of differentiation created strong brand loyalty among IKEA customers and lower their price sensitivity. This helps to insulate IKEA from competitive rivalry. Second, the lack of perceived acceptable alternatives with comparable combinations of features and costs increases the IKEAs power over customers. Third, with the existing customer loyalty, potential competitors need to overcome the attractive uniqueness of IKEA product so it creates substantial entry barriers. While some researchers suggested that when using differentiation, firms must be prepared to add a premium to the cost (Hyatt, 2001), as customers perceive the product or service as unique, they are loyal to the company and willing to pay the higher price for its products (Cross, 1999), price therefore is not the main focus, IKEA went for a different approach. It employed a hybrid strategy which combined differentiation and low cost and focus strategy. Which, whilst they cite references do not offer justification and support for the views that you are expressing. And in other places you merely summarise the theory without providing clear linkages to how this relates to the case such as in saying: Sustainable competitive advantage Sustainable competitive advantage can be achieved through the following methods. Achieving Low Prices Operate with lower margins Develop a unique cost structure Create efficiency in Organizational capabilities Focus on market segments with low expectations Achieving Sustainable Differentiation Create difficulties of imitation Create a situation of imperfect mobility Establish a lower cost position Establishing Strategic Lock-In Size or market dominance First-mover dominance Self-reinforcing commitment Insistence on preservation of position Paraphrasing or summarising the theory is not, on its own, proof that you know how to apply it in a practical situation such as the case study. Be careful of simply offering assertions and opinions you need to cite evidence and draw in facts from the case, compare and contrast them to the models and frameworks from the course and then draw strategic conclusions from that process. When you actually try to apply the concepts explicitly such as in saying: The CAGE Framework The CAGE of Distance framework can be applied in this case study of IKEA in a large extends. The four dimension of distance namely cultural distance administrative and political distance, geographic distance and economic distance between the Sweden and its foreign markets indicated how different is the foreign market and what strategy should IKEA adapt accordingly (Ross, 1999). It has been illustrated by the IKEAs difficulties in reaching the California Hispanic market. Hispanic is geographically far away from Sweden, socially different in term of having larger family size and different color preference. Also there was economically different. Thus IKEA designers need to customize product and pricing strategy according to the particular market needs. The result is more seats were added to dining tables and sofa. Showroom color was warmed to avoid the more subdued Scandinavian palette. you are demonstrating a level of understanding and application of some of the marketing concepts in this response that is at least the sort of thing we are expecting from a postgraduate student at this point in your studies, and sometimes even better than expected. These demonstrate an understanding of the concepts that is appropriate and explicit. Whilst the way that the concepts have been described and applied is really sound, and I was pleased to see the use of a wide range of concepts but remember that you need to use them to analyse (explain and interpret) rather than simply to observe and comment and throw in some course references as headings or citations such as in saying: Strategic position Strategic capability Internally, some strength of IKEA can be identified in the case. IKEAs core competences lay on it low cost distribution system and innovation product design which ease manufacture and distribution which enable the organization to become cost leadership. Besides, with the company creative flair, strong capability in research and product engineering, IKEA can put its differentiation strategy into practised effectively. Macro Environments Externally, IKEA was benefited from the opportunities identified below. Economically, the growing size of the world middle class especially in China, India and Russia implies that there will be an increasing need of IKEAs product (contemporary household furniture with value of money). Also the growing wealth with the worlds population means middle class with higher purchasing power. Socially, the fact that the new emerge middle class are more aware of their home design present an opportunity for IKEA to expand. In conclusion, it e be seen that IKEA has successfully generated strategic choices that utilized its strength to take advantage of opportunities The difference between analysis and commentary is the capacity to interpret and make explicit what the facts are telling you. Commentary on the other hand describes what you see and asserts (rather than proves or demonstrates) a set of conclusions. So, if you take the wide range of course concepts that you are obviously familiar with and compare and contrast a little more explicitly facts and evidence from the case itself, it will make your arguments flow much more directly, and more reasoned conclusions emerge. From time to time, what you offer here is like an explanation of the theory and an assertion that X is true at IKEA! without always providing specific evidence and analysis to substantiate the comments. Understanding how you get to conclusions from your analysis is as important as setting out what the conclusions are. However while it strikes me that your observations about could use some more reasoning your other answers are sound and reflect a good understanding of strategy . Overall, this is well-structured and laid out piece of work and offers a clear indication of your emerging understanding of this subject and ability to apply it in practice good work.

Global Issues in the Modern Day

Global Issues in the Modern Day Min Yong Chun Four Global Issues Table of Contents Introduction Virus Attack Water Scarcity Malaria Digital Divide Conclusion Reference Introduction The Four global issues chosen were virus attack, malaria, digital dive and water scarcity. These 4 global issues have something in common which is that they are increasing affecting the world nowadays. Virus attack was chosen for the reason to inform the readers how the prevention could be done since people are not familiar with the solution or avoidance. Malaria was chosen since it has been a big case in the world for the perfect vaccine to cure the disease is not found yet and to write about how serious it is especially in Africa. Water scarcity was chosen to write and inform the readers on how important this issue is to the global economy and lastly digital divide was chosen to explain to the readers on how the poor country is compared to the rich people. The purpose of the research was to explain with accurate information. This report will discuss the reasons of how these 4 global issues are caused and its effect. In the last part solutions will be provided on how these issues co uld be avoided. Virus Attack Computer virus is a malware program or an undesirable code when executed, duplicates by inserting copies of it into data files, hard drives and other computer parts. It is said that virus often performs an inimical activity corrupting data files, stealing files and the ability to control one’s gadgets (Brian). The causes of virus attack are through the use of internet, removable storage device, and E-mail. Internet is the fastest and the easiest way that virus can spread due to links that automatically downloads virus such as clicking advertisement in a webpage. Followed by E-mails such as SPAM mails and devices such as USB and hard drive can carry virus which was originated from different computer which were infected through virus (Brian). One of the most common and deadliest viruses is Trojan, Spyware and Worms. Because of these viruses multiplying or entering electronic gadgets, the virus immediately seeks for other host that can be infected. Once the virus spread into the device, they transfer controls to the application program they tainted giving the ability of the virus creator to steal or files and the capability of destroying the computer. Virus attack currently cause billions of dollars’ worth of economic damage each year due to wasting computer resources, data corruption, increasing od maintenance cost and causing system failure (Bell). The first virus attacking incident happened in the late 1970s when it infected ARPANET which is a large network used by Defence Department (Beal). Water Scarcity Water scarcity also called water crisis is the lack of sufficient water available to meet the wants of water usage within the country. The earth is covered up with 70% water and the freshwater makes up a very small portion which is only 2.5% of the total amount of water available (â€Å"Fresh Water Crisis†). Water scarcity can be a result of two mechanisms, physical and economic water scarcity. Physical water scarcity is due to the uncontrolled natural water supply to peoples demand such as overpopulation, climate change and other natural calamities where in economic water scarcity is the outcome of poor management of the sufficient water available to the people such as the factories polluting the biodiversity and people wasting or over using the water. Water scarcity may give negative effect to the community (WWF). When fresh water is not available to the people, they get disease from drinking contaminated water and in fact, 3.1 million people die each year from water related disease. Lack of fresh water also means less water to plant the crops causing the food supply to decrease that result to constant huger. Water scarcity can cause poverty for the clean water decreases and the price or the value has also increased which can lead people to poverty (National Geographic). Example of a countries suffering from water scarcity is mostly from the Africa. It was not due to physical but because of the economic water scarcity which could not follow up the needs to the people. If no actions are implemented, in 2025 the fresh water will decrease 1% which will be greatly affect the nation worldwide (â€Å"National Geographics†). Malaria Malaria is an infectious disease for human and other animals caused by parasitic protozoans called Plasmodium and is transmitted through particular mosquito which is the Anopheles mosquito (Mangan). Female Anopheles mosquito is simply the only mosquito that transmits malaria. Specific time is given when the mosquito is particularly active which is 9pm and 5am. The cause of malaria is simply when someone is staying outside where mosquitos are present and usually tourist people are common to get the disease for they stay outside for too long and is commonly found in Africa. Malaria infections are identified by paroxysms or recurrent attack that develop into a three stage. The first stage is the development of chills plus headache. In stage 2, the infected person’s skin may become hot and dry while having a fever. As the temperature drops, stage 3 begins by feeling extreme fatigue and weak while sweating. Within 10 to 15 days, these symptoms are generally spotted. There are some serious cases when infected person will not get a treatment, it can lead to death for the reason that the bones in the body system will weaken. It was also found that cerebral malaria could occur if the blood vessels in the brain are blocked with the infected blood cells. As a result it can lead to swelling of the brain and brain damage. In worst case, after getting bitten by the mosquito, death may strike in a couple of hours. In a survey, it was stated that people die every minute because of being infected by malaria (â€Å"Malaria QA†). Digital Divide Digital divide is a social and economic issue referring to the opposite amount of information between those who have access to the internet. It is also used to describe the discrepancy between people who do not have the resources and access to the technology (Beal). Digital divide also describes the people those who have the knowledge, abilities and skills from those living in rural and urban areas between educated and uneducated. The main cause of digital divide was due to the gap of developing countries and developed countries. The rich countries which had the power to adapt the new technologies has become more developed while the poor countries having inefficient money had a failure in purchasing the technologies which had pushed the chance of development of the countries itself. Other cause could be the education system. For the successful society, they mainly focus on the education making students becoming the future developers of the countries while developing countries not giv ing that much importance for the educational system lack the skills to create students who could change the society (Rapaport). Because of the digital divide bring the gap between the rich and the poor, which leads discrimination. The poor countries would not be able to follow up the rich country in the near future. Competition could not be attempted for the lack of facilities the poor countries have and the developed country would mind only to their development leading to imbalance to the world economy. In addition, the country that lacks with technologies lacks the knowledge to teach the usage of the technology making the country not developed. It would be hard for the poor countries to enter the global market and when foreign investors comes to the developing countries, the tariffs are lowered which free trade will be done. However, this method can help the rich countries richer which means to say that there are possible advantages of digital divide (James). Conclusion To sum up, the 4 global issues have been discussed and were explained with the information gathered from the internet such as journal, journal articles, statistics and other webpages. Computer virus is commonly used for hackers to get personal files. However there might be several ways on how a virus can attack a gadget but there are also several ways a person could avoid virus attack. The best solution for virus attack is to download a virus killing system which could detect viruses before entering to any parts of the computer. In addition, people should be extra careful and should have the knowledge whether they should enter a certain website and when using a USB, the user should always remember to scan before activating and should safety remove the USB. Water scarcity has been a problem to the nation and fresh water is decreasing. Physical and economical water scarcities are done and when this continues there would be insufficient fresh water for people. The best solution that could reduce the scarcity of water is by protecting the available wetland (WWF). By protecting the wetland it can lead to less pollution to the biodiversity and can let the people know the importance of water. In addition, in the future scientist must find a ways Methods used to prevent malaria are when sleeping, people should use mosquito nets which prevents mosquitoes to enter the place where the people are sleeping. Currently there is no vaccine for malaria to be cured 100% but some medications are believed to prevent mosquitos to bite such as putting anti mosquito lotion on the skin when going out door. This depends on how one individual take care of them. Despite there are some advantages, the disadvantages outweighs the possible advantages. The gap will continue none unless the government in the poor country invest money to the development of their own country. There are possible global solutions which could be done. Number one is economic equality. For instance, many work related tasks are done online, and completion of the work may not be done due to the lack of access of internet to work up with the company standard. And the government should invest more on the educational system to create workers of the country. Reference Beal Vangie. â€Å"Computer Virus.† Webopedia. QuinStreet Inc. 2014. Web. 2 November 2014. Marshall Brian and Fenlon Wesley. â€Å"How Computer Virus Work.† HowStuffWorks. HowStuffWorks. 2014. Web. 2 November 2014 WWF. â€Å"Water Scarcity.† WWF. World Wildlife Fund. 2014. Web. 3 November 2014. National Geographic. â€Å"Freshwater Crisis.† National Geographic. National Geographic Society. 2014. Web. 3 November 2014. Mangan Tricia. â€Å"Symptoms and Effect of Malaria.† Livestrong. Demand Media Inc. 28 July 2011. Web. 2 November 2014. Malaria QA. â€Å"Malaria Effects on the Body.† Malaria. Malaria.com. 11 April 2011. Web. 3 November 2014. Rapaport Richard. â€Å"A Short History of the Digital Divide.† Edutopia. The George Lucas Educational Foundation. 27 October 2009. Web. 3 November 2014. Internet World Stats. â€Å"The Digital Divide.† InternetWorldStats. Internet World Stats Inc. 25 June 2011. Web. 3 November 2014.  November 3, 2014

The Changing Face Of Basketball Essay example -- essays research paper

The Changing Face of Basketball Basketball has come a long way since its soccer ball and peach basket beginnings in that its style, players, facilities and leagues have developed dramatically and gained tremendous popularity. Salaries have increased from Bob Cousy's minute $45.00 a game (Minser 37) to Michael Jordan's $300,000 + per game (Minser 37). Basketball is a sport in which all ages can participate in any way, shape, or form and is a big part of American society today. In 1891 James A. Naismith invented basketball at a YMCA gymnasium in Springfield, Massachusetts (Hollander 4). He told a custodian to nail two peach baskets 10 feet high on opposite ends of the gymnasium walls. The first teams consisted of nine players on each side (this was later changed to five because of roughness) (Hollander 5- 7). The main rules were one could not take more than two steps with the ball, which meant one would have to dribble it and it was not to be a contact sport, so one was not allowed to tackle or push, etc... or a foul would be called. The rules have developed in that a shot clock was installed. The shot clock is a 24 second clock that a team had to shoot within that time period (Minsky 12). Basketball has developed in that players have become more flashy, facilities have become bigger and more complex, and leagues have grown. The 50's marked a period of fundamentals. Teams practiced shooting, dribbling, and passing. they also emphasized execution; something lacking in today's game. Execution is the running of plays to perfection. Basketball in the 50's was dominated by 6'10† George Mikan of the Minneapolis Lakers (Minsky 14).Mikan was a disciplined team leader who had a masterful soft shot. Big George led the Lakers to five National Basketball Association (NBA) championships in six years, making them the first professional basketball dynasty (Minsky 14). Growing up, George was very uncoordinated and was cut from almost every basketball team he tried out for; however, a man named Ray Meyer was the coach of DePaul University and dedicated his training sessions to Mikan (Minsky 15-16). George worked very hard; he even took dance lessons to improve his agility and footwork. He also played one - on - one with shorter but faster players in order to improve his defensive positioning. He also jumped rope, played hours of catch with tennis and medicine balls, and pra... ...arenas, enormous crown support, and plenty of luxuries (Hollander 60-69). Original salaries were microscopic compared to salaries today, especially when compared to other professionals. Basketball today is being sold to the public more than any other sport. Corporate sponsors have lured players with million dollar offers. It is amazing at the difference between the salaries of basketball players and professionals such as teachers, nurses, social workers , and even what we pay our clergy. The public wants to be entertained, and will pay for it, but fails to give adequate payment to professionals who affect our daily lives. The style of play, players, facilities, and leagues have developed dramatically and gained tremendous popularity since its soccer ball and peach basket beginnings. Thesis Statement: Basketball has come a long way since its soccer ball and peach basket beginnings in that its style, players, facilities and leagues have devoloped dramatically and gained tremendous popularity. I. History A. What B. When C. Basic rules II. Development A. First great players B. Facilities C. Leagues III. Salaries A. Original B. Salaries now C. Salaries compared to other professions

The Robber Bride :: essays research papers

Depending on how you look at Margaret Atwood's The Robber Bride, Timson calls it an 'upmarket melodrama'; whereas Martin refers to it as a novel 'confronting politically correct feminism';. The truth is it isn't either of these. While some of the situations are greatly exaggerated, this book comments on the way that women interact with each other on a day-to-day basis. Atwood tells the story of three women, and how they are drawn together because they have all been double-crossed by a mutual female friend, Zenia. These characters seem so real that in some cases they are reminiscent of actual acquaintances. The male characters in The Robber Bride, however, are dull and lifeless. We never get to know any of them in great detail. On the other hand, Atwood does a wonderful job of describing the setting, which really allows the reader become more involved in the story. The main message in this novel is that women have drastically different relationships with each other than they do with men. Not being a woman myself makes it difficult for me to determine if this message is true, but nonetheless, Atwood does have a lot to say about the way females deal with each other. The character Roz constantly runs into problems in the business world. 'It's complicated, being a woman boss. Women don't look at you and think Boss. They look at you and think Woman, as in Just another one, like me, and where does she get off?'; The female characters do not 'come across as more emblematic than real.'; as Timson suggests. Charis decides how her day is going to be by swinging a crystal above her head. This behavior reminds me of an acquaintance who once tried to lecture me on the power of 'crystal vibrations'. This may be because Atwood's characters are stereotypes and everyone is bound to know someone like them. However, this realism provides common ground between the reader and the novel, which makes it easier to read. As Male characters in The Robber Bride are very poor and have absolutely no depth. Or as Timson put it '…and male characters who, it can be argued, are uniformly portrayed as so hapless, brutal or pathetic you could forgive them for forming a support group, leaping off the page and tearing the author from limb to limb.'; Their only purpose is to serve as vehicles for the female characters to injure each other. For instance, West barely ever speaks and Tony treats him like a baby, sheltering him from everything and everyone. She believes that it is her job to protect him, and this comes from Zenia almost taking him from

SMOKE CITY: A STORY OF REDEMPTION :: essays research papers fc

INTRODUCTION The 21st century is an age of environmental awareness. We have commissions and agencies that measure our pollution in minutiae level parts per million. There is study after study of the affects of not only elemental health pollution, but also mental health pollution. Although there is no doubt of the importance of this era of hyper-awareness of this movement, it is a new phenomena in the spectrum of history. In the United States, a vanguard in environmental awareness has only seriously started legislating pollution controls for the protection of its citizens in the past thirty years. Many detractors, even today, feel that it is a loosing battle and that regulation of pollution control is indirect conflict with the industrial machine that is the backbone of the United States economy. However, there is one example of a region of this country that demonstrates not only the successful combination of environmental control and business, but this relationship was started forty years before the nations first pollution regulations were drafted to Congress. Pittsburgh’s story is one of suffering and redemption that no city, no community no region can claim to be more tragic and hopeful in its fight against pollution. A city founded in a river valley rich with resources; central access by water, rail and road; and integral to the key to the creation of a nation; Pittsburgh knew days when no vegetation grew from the soil and the sky was permanent midnight twenty four hours a day. That was life in the monikered â€Å"Smoke City† until citizens and businesses took fate into their own hands and cleaned themselves up. Their struggle endured hardship and death, but the residents of Pittsburgh found themselves after two hundred years of darkness living in one of the cleanest major cities in the country. HISTORY Before Europeans traveled the Monongahela to the confluence of the â€Å"Three Rivers† of the Allegheny, Monongahela and Ohio, Pittsburgh was a sparsely populated area even by the Native Americans. At best it was a rendezvous point for trade, claimed by no one due to the difficulty in traversing through large waterways and steep hills. For colonists, the trek over the Appalachian and Allegheny Mountains was enough to make the Pittsburgh region almost unreachable. On November 23, 1753, an officer of the Virginia Militia—Major George Washington—sent to give warning to Britain’s enemy, the French forces, on the Ohio river a warning as a precursor to the French & Indian War-— noted in his journal the confluence of the major rivers.

Charging Sales Tax on Internet Purchases

Charging Sales Tax on Internet Purchases Internet purchases should not have sales tax because internet shopping is supposed to be convenient for the consumer. After doing some research online I came to an article called the Incidental Economist. After reading I too had to agree that your average home eBay seller and other individual small business whose profit is less than 10,000 dollars a year should not have to do the states job of pursuing a sales tax.Was not the sales tax already paid when the Reseller first bought the product? I feel it should be his or her own profit if they are selling things that once belonged to them or in order for the seller to acquire the product in the first place it had to be bought. I feel that this is another way for the state to capitalize on a double taxing loophole. On the other hand, there is a down-side to this. With technology evolving, more consumers are turning to the internet for the ease of shopping, bill paying, and other amenities.Imposing a sales tax could improve the economy of a state by using the money from the tax to mend roads, fund schools, and implement programs in the community. The state should be responsible for making sure that sales tax is enforced not the small business seller. The state should have some program that monitors transactions on the web to enforce such a law that would make paying sales tax hard to avoid. I also feel that this sales tax should be imposed on large retailers only.Your average homeowner who wants to get rid of a few things by selling them online should not be responsible for charging sales tax. To me this is very similar to charging sales tax at a yard sale; it just is not going to happen. Works Cited Stim, Richard. Sales Tax on the Internet – Free Legal Information – Nolo. 2010. 2010 . The Incidental Economist. The â€Å"Amazon Law†: Sales Tax on Internet Purchases. October 2009. October 2010 .

Linux Companies

LINUX COMPANIES 1. Quintet solutions National Residency Complex, Edappally, Kochi-24, Kerala, INDIA [email  protected] com +91-484-4055472 2. Vipoint solutions 3. Spark supportWindows Engineer SparkSupport Infotech Pvt Ltd. 3rd Floor, Leela Infopark Phase II, Kochi-30, Kerala, India Phone:+91 484 6561696 [email  protected] com 4. Ideamine technologies Linux System Engineer (1 – 3 years) 111/347-B, PTRA 106, First floor, P T Road, Chembumukku, Kochi – 682021 Kerala, India [pic]  91-484-4044362 [email  protected] com 5. Armia 6. Admin ahead First Floor, Image Arcade | |Airport-Seaport Road | |Kakkanad | |Cochin – 682037 | |Kerala , India | [email  protected] com 7. Admod technologies 8. Syntrio technologies 9. N dimensionz 10. On mobile 11. Hash root 12. Hashcod 13. BVS technologies 14. Rmesi 15. X Minds 16. OOPS Matrix (Denoct) 17. KSWAN 18. Vanilla networks 19. Sequires 20. Aigensolutions 21. Xieles 22. Webhostrepo 23. Supportsages 24. Servadm 25. Logic support 6. Bobcares 27. Bigserversolutions 28. Cliffsupport 29. Liquidsupport 30. Supportlobby 31. Best value Support 32. Supportresort 33. Asteriskssoft 34. Igloo 35. Takira solutions 36. Active Lobby NB:These are the companies i know. You do one thing search the contact number of these companies in google and call them and say that you heard about some vacancies there. Then they will give their mail id or will say to come directly to their company. Before that study DNS,DHCP,HTTP server,mail server, all port numbers,basic commands,hardlink,softlink,nice value,find,grep,pipe,all configuration files,mysql port number etc†¦Ã¢â‚¬ ¦

Hill presents Edmund Hooper as a violent imposing figure, who shows no sympathy Essay

Hill presents the character Edmund Hooper as a unsympathetic character. Hill’s uses the technique of ‘unmitigated language’ to present Edmund as unsympathetic character; â€Å"You were only tenants then†, Edmund makes no effort to make his sentence any politer. The word â€Å"only† is chosen by Hill to try and ‘degrade’ Kingshaw’s ‘ status and to portray him, inferior to Edmund. Hill continues to show that Edmund is an unsympathetic character; â€Å"When did he die?†. The death of Kingshaw’s father is a personnel matter, and the ‘usual’ person is likely to feel sympathetic towards Kingshaw. Hill purposefully gives the question asked by Edmund no expression, the reader has no idea how Edmund states the question. By not including any expression, the reader is given the impression that Edmund is ignorant to the death of Kingshaw’s father, he is instead focused on being an imposing figure. Edmund is portrayed as an imposing figure and his unsympathetic nature reinforces this view. Furthermore Edmunds actions portray him as a imposing figure; â€Å"Hooper looked at him coldly†, the word ‘coldly’ would suggests lack of emotion and ‘warmth’. Edmunds lack of emotion ‘frightens’ the readers. The reader develops an image of an emotionless child, Edmund shows no emotion towards his father either; â€Å"Hooper stood very still, turning the pencil round and round†, the word ‘still’ can be linked to the lack of motion, Edmund is in one sense ‘frozen’, he emits no emotions, no warmth towards no one. ‘Turning the pencil round and round’ could suggest that Edmund is like an endless loop, he is shown to have no personality and trying to make contact with Edmund is like going ’round and round’, you do not end up anywhere different, you keep on going round in a circle. Finally, Edmund is shown to be violent; â€Å"He raised his fists and came at Kingshaw†. Fists are can be associated with boxing- a violent sport. Edmund with his fists ‘raised’ give the reader and image of a boy ready to fight. The word ‘came’ suggests Edmund can be compared to an object more than a human, which suggests that Edmund is a very unusual human, he is more like an object, emotionless and violent. The violence is emphasised as Edmund has only just met Kingshaw, the mere fact Edmund attacks Kingshaw almost immediately after meeting Kingshaw suggests Edmund does not try to understand Kingshaw, he just attacks Kingshaw to be seen as the superior person. Edmund shows no regret in hurting Kingshaw, â€Å"I’ll bash you again†. The word bash is not associated with humans but objects. It is unusual to say ‘I’ll bash you. Bash is a very violent word and the reader sees Edmund as intimidating and violent. The word â€Å"again† suggests that Edmund will willingly hurt someone, repeatedly. The repetetion of Edmunds violent nature tells gives the image of an imposing character. Hill tries to present Edmund as an imposing figure so that Edmunds character contrasts with Kingshaw. The reader sees Kingshaw as the victim and Edmund as the bully. The conflict between Kingshaw and Edmund is what engages the reader, and as the two characters have opposing personalities, conflict occurs a lot more frequently. The reader continues to read in anticipation that more conflict will occur, the conflict excites the reader and produces suspense.

Persuasive Essay- Ipads in Kindergarten Essay

In 2011, ten years after Maine began issuing laptops to all seventh graders, the Auburn School System launched an initiative to provide an iPad 2 for each of its students entering kindergarten. At a cost of roughly $200,000- representing a 5% increase in the school budget (Opinions Divided†¦) some taxpayers were less than pleased- calling it a complete waste of money. But in Auburn- and schools around the country- trends are emerging and showing the iPad to be a powerful learning tool and a necessary investment in our children’s future. For over a decade, Maine has been at the forefront of integrating technology into public schools and there is no reason to stop now. Despite the high cost to institute this program, Auburn should continue to provide iPads to students entering kindergarten. Auburn is not alone in providing iPads to kindergarteners. In fact, kindergarten students in Maine, Tennessee, and South Carolina have received iPads to supplement their teacher’s instruction. While the iPad cannot replace the human interaction of a teacher, it is a great addition to the classroom, at a time when the teacher to student ratio keeps getting larger and larger. Laura Shaw, principal of Sherwood Heights School recently said, â€Å"When you have eighteen kids in the classroom and you see ten kids, hands raised up, the teacher does her best to get around. But sometimes with the iPads and certain apps the kids get immediate feedback. They know what they’ve done is correct and they can move on, or they know ‘Oh, I need to ask for help,’† (Porter). For example, a child can play â€Å"Feed the Hippos Hot Peppers. † In this app the child counts aloud while feeding the hippo. The teacher can adjust the app difficulty to â€Å"count† or â€Å"add† peppers, depending on the child’s capabilities. When the child answers the problem correctly, the iPad responds with a round of applause; an immediate cue to the child that they were correct (Lemeshow). Initially, Auburn Schools split the children into two groups when first issuing the iPads in 2011. Half of the children received iPads during the first week of school, the other half received their iPads in mid-November; effectively creating a control group to gage learning. Although the study lasted just 9 weeks, the results were promising. When tested, students who received their iPads in the first week of school scored higher in 9 out of 10 areas, compared with children who did not. One area in particular really stood out: recognizing sounds and writing letters. Kindergartners with iPads gained 13. 72 points, compared to an 11. 58-point gain for students who did not have iPads. That difference is significant, said Mike Muir, the Multiple Pathways leader for Auburn schools (Auburn Report: iPads). When pupils use iPads, more learning does not seem like a far stretch. With 100’s of learning apps available for download, teachers are able to customize the iPad and tailor the lesson to the individual child’s needs. This way, advanced children can reach their highest potential without becoming bored while the rest of the class catches up. On the other side, if one or two children are struggling, the rest of the class can move on, while the child receives the help she needs. Sherwood Heights Elementary School kindergarten teacher Susan Lemeshow called the iPads â€Å"one of the most powerful teaching tools I’ve ever used. †¦ I can put her on one book, her on a different level book,† she said of two girls in her class. Pupils are doing the same lesson, â€Å"but at the level they need,† she said (Report Say Giving†¦). So what is the problem? Those who oppose the program site the cost- around $800 per student entering kindergarten- as a major issue and wonder if a kindergartener is responsible enough to handle such an expensive piece of equipment. Others worry children may not learn to read and write properly. Auburn hopes the high level of testing done in the beginning of the school year will line them up for educational grants to relieve taxpayers of the burden from having to foot the bill. At the end of the year, the school system will also be able to compare this year’s kindergarten to previous years, with hopes of even better results. Regarding concerns of the students learning to write, it is important for people to understand that children are not using the iPads all day. The use of iPads is balanced. Students are still using crayons, markers, and traditional books. They are still learning how to hold pencils or crayons, and how to write (3 Auburn Teachers†¦). The iPads are a â€Å"center-based† activity with the children using them in 15-minute increments 2 to 3 times per day. Each iPad has a protective case, and students are not allowed to bring them home (Lemeshow). Providing iPads to students as an educational tool is invaluable. With the iPads children have become excited about learning. â€Å"We are seeing high levels of student motivation, engagement and learning in the iPad classrooms,† said Sue Dorris, Principal of East Auburn School (NooNoo). Children born in today’s world grow up bombarded by technology in every aspect of their lives- except school- so an iPad as a learning tool is appealing to them. It really gets their attention and keeps them engaged. The results are more learning and better test scores. With technology always evolving, newer apps, and programs, the possibilities really are endless. Auburn’s plan is to purchase and iPad for each new pupil entering kindergarten. The iPad will stay with the student from kindergarten through 6th grade. With this plan Auburn hopes to have an iPad in the hands of every elementary student in the district by 2017. If every student is equipped with an iPad, the world of digital text books emerges- which could amount to huge savings. In this digital world, it is not really a question of if we can afford this; but more a question of if we can afford not to? Works Cited Lemeshow, Susan. Telephone interview. 27 Apr. 2012. NooNoo, Stephen, ed. â€Å"Kindergarten iPad Initiative Reveals Modest Literacy Gains. † T. H. E. Journal. 1105 Media, Inc. , 2012. Web. 29 Apr. 2012. . Porter, Tim. â€Å"A School System in Maine Gives iPads to Kindergartners. † Voice of America. N. p. , 23 Nov. 2011. Web. 28 Apr. 2012. . Washuk, Bonnie. â€Å"Auburn Report: iPads Help Kindergartners’ Learn. † McClatchy – Tribune Business News (Feb. 2012): n. pag. ProQuest Central K12. Web. 28 Apr. 2012. . – – -. â€Å"Opinions Divided Over iPads for Auburn Kindergartners. † Sun Journal [Lewiston, Maine] 8 Apr. 2011, Lewiston-Auburn ed. : n. pag. Sun Journal. Web. 28 Apr. 2012. . – – -. â€Å"Report Says Giving iPads to Auburn Kindergartners Increases Test Scores. † Bangor Daily News 16 Feb. 2012: n. pag. BangorDailyNews. Com. Web. 28 Apr. 2012. . – – -. â€Å"3 Auburn Teachers Give iPads High Grade. † Sun Journal [Lewiston, Me. ] 20 Oct. 2011.

Brand image Essay Example | Topics and Well Written Essays - 750 words

Brand image - Essay Example Using Microsoft as an example, the study focuses on image branding in relation to benefits that come alongside proper use of image brands. Whereas the current brand image of the Apple Company is that of an apple, for a long time, Microsoft Logo has been that of a four-paned window. Although the company frequently improves it by changing its fonts as well as improving imagery and colors, has not lost the reputation. According to studies, companies that have well respected brands not only do they withstand competition but also attract many consumers. It is therefore evident that a brand is similar to an asset; this is because through it, apart from having great financial value, a company also becomes more powerful in the field of business (Web Notes 1). According to research, when it comes to product categories, leading brands usually top the list, normally in relation to profitability. In most cases, established brands normally come up with effective communication tools in the field of business. For instance, apart from charging more for their products, these companies spend less capital in marketing; this is because the brand does most of the work when it comes to marketing (Web Notes 1). For a company to be on top of the game when it comes to wooing consumers, it ought to be frequently improving its image. This is because when an image is not dynamic, it normally portrays a negative image for a company. Since new companies are ever on the rise, frequent improving of brands is normally beneficial for a company. For instance, Microsoft has recently been in the limelight for its new brand image. During his first public appearance, Microsoft CEO, Satya Nadella clearly stated that the company was in the process of coming up with an image overhaul (Edwards 1). In an unveiling ceremony for ipad’s Microsoft office, Julia White was the talk of social media sites, this was due to her stylish jacket. According to Edwards (1), already there are numerous

International Financial Reporting Essay Example | Topics and Well Written Essays - 3000 words

International Financial Reporting - Essay Example Instead of doing investment, the concept of disinvestment was directly or indirectly supported and applied by many companies. The last quarter of 2008, the entire year of 2009; and to some extent the year of 2010 was only filled with the reports of shaken investor confidence, layoffs and financial defaults and so on. The world economy suffered the burns of financial crisis of the year of 2008. Basically, the centre of this problem was the United States of America where the problem of sub-prime loan was not handled properly; rather, it was mishandled by the related and relevant authorities. Some financial gurus and critics are of the view that the inception of financial crises emerged in the year of 2000-2001 with the sudden and huge debacle of energy giant Enron; subsequent to that, the investigative team brought the huge financial findings in the report of Sarbanes-Oxley, which heavily and greatly emphasised on the further stringent financial measures. Even the findings of the Sarba nes-Oxley were not successful in realising the dangerous financial nightmares are yet to unleash! Had more focus and attention were given to the findings of the Sarbanes-Oxley, we would have not seen the brutal and inhumane face of the financial crisis of the year of 2008. Undoubtedly, a significant and considerable role of creative accounting and window dressing was there in the presentation of financial statements; the shareholders, institutional and small investors were given and shown such financial statements which were not totally representing a ‘true and fair view’; the financial statements either to a minimum extent or to a considerable extent were filled with the help of window dressing and creative accounting. Unfortunately, the role of International Financial Reporting Standards, also known as International Accounting Standards Board, did not come for any help to rescue the international world economy from the threat and force of the 2008 financial crisis. Th e main reason for that, the standards and regulations of this international accounting body are voluntary in nature not compulsory or binding on any small or large financial entity. Now, in order to serve the objectives of this paper, it is vitally important to revisit the basic conceptual framework of the international financial reporting standards; what are its basic components that are highly essential for representing the financial information in a standard format and standard presentation? How this international accounting body serves the interests and objectives of small, medium and large shareholders, investors, and other people who have direct or indirect financial interest in the presentation of the financial statements? History of frameworks for IASB The decade of 1960’s observed many widespread outcry over the absence of uniformed financial standards. Due to this fact, many cases emerged that highly and greatly required a desperate need and requirement of single bu t unified accounting standards. They should be there to provide guidance and provide a framework that guide an entire process of accounting standards and accounting practices. In response to this accounting problem, many accounting bodies gathered and